Do you live here or do you come often? From April 15 to June 30, share your love for the region on Instagram with the “My Occitan Tuscany, like I ❤️” campaign. Post your best photos highlighting your favorite places and moments in this corner of the Tarn, and try to win a moped ride, a half-day electric bike ride, or a Winegrower Pass.
1. How to declare your love for Occitan Tuscany?
- Do you live in the area or do you come here often? Bring your camera or smartphone and show your pride in life by capturing a moment, a landscape, a corner of Occitan Tuscany.
- Capture magical moments : a sunset from one of the hilltop villages, a view or landscape that transports you, a stroll in the Gaillac vineyards...
- Share your photos or Reels on Instagram (no story) by tagging Toscane Occitane (@toscaneoccitane) and always starting your post with My Occitan Tuscany, as I❤️
- Tell us what excites you, what moves you in a few lines so that everyone can feel the emotion and authenticity of your experience. Specify the location where the photo was taken by locating you or citing it in your content.
For those wondering if their little corner of paradise is in Occitan Tuscany, we can help you with the map...

2. What content?
Video or photo, your post must tell a story your history of Occitan Tuscany, your emotions, your confidential corners (without revealing everything of course) and above all your pleasure of living here every day.

Example post
« My Occitan Tuscany, as I❤️
Here, under this tree overlooking the vines, time seems to stand still. It's my refuge, a corner of @ToscaneOccitane where I recharge my batteries. The changing colors of the rows of vines, the soft light caressing the hills...
Everything reminds me why I'm proud to live here.
I love to sit and contemplate the landscape, lulled by the silence and sometimes the whisper of the wind. It's a moment out of time, a moment of pure happiness that I wish to share with you.
Because deep down, Occitan Tuscany is not just a setting: it is an invitation to take time, to slow down and to enjoy every detail that surrounds us.
#tuscanyoccitane
Here are some ideas for inspiration:
- Your favorite landscapes : natural sites, typical alleys, unique panoramas.
- your daily life : moments of life, personal testimonies and local anecdotes.
- Your activities : walks, tastings, cultural or sporting events.
- Your gourmet moments : recipes, local products and culinary discoveries.
3. Try to win one of the activities offered by the Tourist Office
- 1st prize : A moped ride vintage for 2 people from Larroque.
- 2rd prize : A electric bike rental half-day tour for 2 people to explore the Gaillac vineyards.
- 3rd prize : 1 Winegrower's pass for a privileged visit to a partner wine estate of the Gaillac vineyard.
4. How to participate?
Do you live in the area, do you come here often and do you like Occitan Tuscany?
- The participation period runs from April 15 to June 30.
- An internal committee of the Tourist Office will select the 3 best contents (post photos or videos).
- The jury is composed of representatives of the Tourist Office.
- The selection criteria are:
- THEoriginality et creativity.
- La visual quality and authentic storytelling.
- THEadequacy with the spirit of Occitan Tuscany.
- THEgenerated engagement (likes, shares, comments).
After the selection, theThe winners will be announced via private message and Instagram story..
Some participants may also be contacted to promote their content directly on our social networks.
Themes